ASSEMBLY, un fabricante industrial que aspira a dar un nuevo impulso a su actividad, ha confiado en Mejora Competitiva, para la definición de una nueva Estrategia «Go-to-Market», que le permita lanzar con fuerza al mercado una nueva propuesta de valor, alineada con sus capacidades distintivas y con las tendencias en el mercado. Como siempre, la gestión de la reputación corporativa formará parte de las líneas maestras de esta nueva Estrategia.
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