New market research
Digital Communities, netnography, insight boards and new research solutions
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In our global world, digital and fiercely competitive, the research needs of organizations and companies have sharpened. No longer just a small incremental improvement to the product or service, expectations are usually placed at the height of the creation of a new category, the adjustment of supply to a new market, or the reinvention of the organization.
From this view of the organizations changing needs, we have developed a new approach to market research, designed to obtain relevant insights to match the actual expectations and challenges.
Our approach is based primarily on new methodologies (netnography, fuzzy logic, lateral marketing, …) and our own technological solutions for digital research, seeking extended relationships and conversations with target audiences (not merely directed contacts or conversations).
Among our achievements is to have an Integrated digital research platform and several awesome digital research solutions hat allow us to develop all kinds of rich research: exploration of concepts (Concept explorer); research forums (insight boards); open research outside the organizaicón (Open Research) (open research); Research based on mobile devices (Mobile research); …
Our platform is enriched with a powerful engine for immediate analysis of the results of research: Business intelligence, and a management tool that allows your organization to implement a research community itself (Community manager)
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See about our ideas and services fundamentals: