A whole universe of opportunities
Strategic Marketing innovation
New strategies for organisations and brands that want to change the future
Imagine combining the most competitive strategic marketing approaches with the latest tools and concepts of innovation, of generating ideas, of designing experiences. Using analysis focussing on needs we challenge the strategic assumptions of our clients to identify unexplored opportunities, revising the purpose of the organisation and designing a new offer full of value for the future.
Methodology, games and tools to generate ideas and to design people-oriented services
What happens if you combine a good market definition with Service Design, Co-creation and Gamestorming?
Because Marketing professionals don’t design services, we design experiences, we offer you the chance to take the lead in the design of a new offer in your organisation with a em market-based approach, to suit the modern world and built on a solid base of design, creativity and innovation tools.
Marketing and digital identity
In a global world, there is no identity without digital identity
Thanks to our experience, we have developed a strategic design approach for digital identity that goes far beyond a technological project. Our approach considers aspects of corporate reputation and image, marketing and digital communication, positioning on search engines and social networks, and also, of course, a wide variety of techniques to make the most of current technology.
Foresight: trends and opportunities
Business opportunities and a vision of the future of your sector
We constantly identify, observe and study the trends that we think will generate a lot of business in the future. These trends may involve changes in consumer behaviour, or new business models or relevant technological advances, we analyse them all thoroughly to understand their bases, we conceptualise them (we give them a name) and we look for companies in the world that were the first to use these trends successfully.
With this information, we are able to identify business opportunities and a vision of the future for a multitude of sectors and companies.
Innovative research solutions for Marketing, Innovation and Strategy purposes.
We have one of the most complete ranges of research solutions that are state of the art and go one step further: our own brand research community with all kinds of digital research solutions; our innovation community that uses co-creation, open innovation or crowdsourcing models; we collaborate with research panels for national and international studies; ethnography and netnography for studying customers, tribes and communities; … and, of course, all kinds of traditional research techniques.